Evaluating Farm Tech ROI

I have always found robotics fascinating. I understand that it isn’t every producer’s “cup of tea,” but I am awed by how much technology is being used these days in the dairy industry. Farm Journal’s MILK recently shared an article about how one farmer evaluates his return on investment with regard to the use of technology on his farm.

Brian Houin of Homestead Dairy says that the first factor to consider is how the technology will help improve your business. After doing so, one can begin putting dollar values to it to assess if it can give you a return on your investment. He believes that producers have to look at the whole picture when evaluating the usefulness of a device.

Houin believes that more farms will make use of robotics in the future. At the VAS Connect Summit, nearly 75% of the producers agreed with him. “I don’t know that robotics is for everybody. You know, certainly it’s another tool and if you are able to adjust and adapt your management to that tool, it can very be very successful,” Houin says. You can read the full article here.

Visit the Continental Search website for jobs in the dairy industry in the United States and Canada, industry news, and updates. Follow #ContinentalSearch on Facebook and LinkedIn for the latest dairy job openings and for other jobs in animal nutrition.

Rick Pascual, CPC/ PRC • Dairy Recruiter

Rick Pascual recruits in dairy nutrition for feed companies and their suppliers across the United States. Rick joined Continental Search in January 2015 and has successfully filled a number of searches for nutritionists, sales, and sales management for leading companies.

After completing coursework and a grueling exam, Rick became a Certified Personnel Consultant (CPC) in November 2015, as well as a Professional Recruiting Consultant (PRC) by AIRS in April 2016. Visit his LinkedIn profile for more information and to stay updated with news about recent dairy trends.

Send Rick your resume at rick@consearch.com. Call him at (302) 544-9288.

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